1. Finding Your Site’s Fold
Perhaps the most common mistake
novice website operators make when managing their websites is not knowing where
their site’s fold is.
What is a site fold? A website fold
is the place on your webpage where most users stop scrolling and reading.
Website heatmaps have tool specifically for this called scroll heatmaps. Scroll
heatmaps tell you exactly where people stop scrolling down on your page. This
is particularly helpful for call to action buttons like buy, like, or sign up.
2. Experimentation
Website heatmaps are perfect for
experimenting with your website because they eliminate a lot of the guesswork
that goes into new site features and changes. As Internet marketing continues
to get more competitive it is becoming increasingly more important to
experiment with different features and functionalities on one’s web page.
Website heatmaps are perfect for this. By seeing where the hot and cold spots
are on your website you can easily see what is working and what is not.
3. Real-Time
We hear the phrase real-time thrown
around quite a bit, but what does it mean when talking about website heatmaps?
Real-time is a fancy way of saying “right now.” The reason we’re pointing out
that website heatmaps are measured in real-time is because when you make a
change to your website you can easily see if that that change is paying off.
That is the beauty of website heatmaps.
If you owned a busy restaurant and
wanted to move some tables and chairs around wouldn’t you want to know whether
or not it was working right away? When website heatmaps tell you the hot and
cold spots in “right now” you are able to do just that.
4. Bettering The User Experience
If you are thinking about
implementing or have already implemented website heatmaps on your website you
are probably in business online to make money. The smoother the user experience
is on your website the more people will click that magic button on your site
that puts dollars in your bank account.
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