1. Finding Your Site’s Fold
Perhaps the most common mistake novice website operators make when managing their websites is not knowing where their site’s fold is.
What is a site fold? A website fold is the place on your webpage where most users stop scrolling and reading. Website heatmaps have tool specifically for this called scroll heatmaps. Scroll heatmaps tell you exactly where people stop scrolling down on your page. This is particularly helpful for call to action buttons like buy, like, or sign up.
Website heatmaps are perfect for experimenting with your website because they eliminate a lot of the guesswork that goes into new site features and changes. As Internet marketing continues to get more competitive it is becoming increasingly more important to experiment with different features and functionalities on one’s web page. Website heatmaps are perfect for this. By seeing where the hot and cold spots are on your website you can easily see what is working and what is not.
We hear the phrase real-time thrown around quite a bit, but what does it mean when talking about website heatmaps? Real-time is a fancy way of saying “right now.” The reason we’re pointing out that website heatmaps are measured in real-time is because when you make a change to your website you can easily see if that that change is paying off. That is the beauty of website heatmaps.
If you owned a busy restaurant and wanted to move some tables and chairs around wouldn’t you want to know whether or not it was working right away? When website heatmaps tell you the hot and cold spots in “right now” you are able to do just that.
4. Bettering The User Experience
If you are thinking about implementing or have already implemented website heatmaps on your website you are probably in business online to make money. The smoother the user experience is on your website the more people will click that magic button on your site that puts dollars in your bank account.